In the run-up to a product launch, marketers often use different strategies to get word out about their products. One of these is viral marketing–increasing awareness for a brand through media appearances and social sharing. Helium 10 has been able to do this with its “viral launch” campaign, which ended on August 3rd after 8 weeks and targeted millennials across several social media platforms like Instagram, YouTube, Facebook and Twitter. What makes the company’s strategy so successful? We break down everything you need to know: what it means when companies talk about ‘launching early’, how they create buzz before launching with influencers, why Millennials are important in terms of creating virality around brands that target them.,
The “viral launch vs helium 10 vs jungle scout” is a comparison of three popular mobile app marketing platforms. The article discusses the differences between each platform and how they are used.
Running an Amazon company is no easy task. Even if you simply sell a few items, you still have a lot to consider: doing product and Keyword Investigation, securing your inventory, checking your Analytics, and following up with your customers. The list might go on forever.
Fortunately, you won’t have to deal with all of these issues on your own. You also don’t need to recruit hundreds of people. You may utilize Amazon’s Viral Launch and Helium 10 tools.
When evaluating criteria such as pricing, features, and so on, one of them will be better for your company than the other.
In this post, we’ll evaluate Helium 10 and Viral Launch, two of the greatest Amazon Keyword Investigation and product discovery tools on the market. We’ll assist you in determining which Amazon seller tool is best for you.
Helium 10 vs. Viral Launch: A Comparison
You’ve probably come to see a thrilling battle between Helium 10 and Viral Launch. We’d prefer to start simple before getting into the distinctions between the two tools.
Below is a quick explanation of each, as well as an outline of its benefits and drawbacks.
What Does Helium 10 Mean?
Helium 10 is an Amazon seller tool that was established just over three years ago. Manny Coats and Guillermo Puyol, the company’s creators, created it to assist Amazon merchants see critical indicators including profit predictions and seasonal patterns. These measures are used by sellers to assess the success rates of their items.
An ASIN grabber, profitability calculator, PPC Ads management, index checker, inventory protector, and many more functions are included in Helium 10.
Helium 10 has come a long way in its brief life. It has aided over 1 million Amazon merchants and brought in over $4 billion in monthly income.
Pros
- It caters to both new and experienced merchants.
- X-Ray, Trendsetter, and Black Box are excellent Product Development extensions.
- You may utilize sophisticated research tools to check up your competition.
- Capabilities for advanced keyword aggregation
- Provides a completely free plan that you may use forever.
- You’ll have access to roughly two dozen tools that will help you expand your Amazon company.
- Has effective Management Instruments, such as the Refund Genie
Cons
- The free plan has a lot of limitations.
- Multi-user access is only available on the higher-level subscriptions.
- Customer service is restricted to
What Exactly Is A Viral Launch?
This tool has a little more backstory. Casey Gauss, a well-known e-commerce entrepreneur, created it in 2014.
It has been responsible for approximately $8 billion in Amazon sales since its launch. It has aided the growth of over 10,000 companies and monitored over 225,000,000 goods. Despite its size, Viral Launch is simple to use and may assist Amazon FBA companies of any size.
Viral Launch is often compared to SpyFu and SEMrush by users. These two technologies assist users in achieving greater Google SERP ranks. Viral Launch works similarly, but its primary goal is to assist you in reaching the top of your Amazon specialty.
This tool is used by Amazon sellers for a variety of purposes, including identifying new possibilities, keeping ahead of rivals’ methods, optimizing product listings, and monitoring their success.
Pros
- Excellent client service
- It has a well-designed, user-friendly interface.
- Has a robust artificial intelligence system that collects and analyses data for you
- For added convenience, it comes with a Google Chrome plugin.
- Has a comprehensive set of tools to help you increase your sales
- Allows you to quickly uncover keywords that will attract consumers.
Cons
- It has a severe learning curve.
- A little more expensive than Helium 10. (for the lowest-level plan)
Which Is Better for You: Helium 10 or Viral Launch?
Okay, you now have a broad notion of what each tool is for. On the surface, these goods seem to have very similar functions. We’ve come to find out what makes them unique.
We’ll compare and contrast numerous aspects of Helium 10 and Viral Launch in the sections below. We’ll cover all you need to know, including Product Development, Keyword Investigation, Optimization of Listings, inventory protection, pricing, and more.
Product Development
You won’t have to spend hours upon hours exploring fresh product ideas with either Helium 10 or Viral Launch. Instead, both programs have significant research features to assist you in finding the most lucrative things to sell.
Helium 10 is most famous for its Product Development tool known as the Black Box. The Helium 10 Black Box lets you look for products to sell within seconds.
You’ll only discover things you’re comfortable selling with the Black Box at your side. Take use of the Black Box’s ability to filter ideas by:
- Product classification
- Review score
- Number of sellers
- Number of photos
- Weight
- Price
- And more
One unique feature regarding Product Development on Viral Launch is its split testing tool. This is the go-to Viral Launch product discovery tool. The split testing tool lets you run tests on different price points, product descriptions, and image and title variations. You can combine all these elements and apply what you learned from this Product Development tool to create the best selling rates.
Because many stores do not run trials before putting their items up for sale, the Viral Launch split testing tool will provide you a distinct competitive edge.
Keyword Investigation
When looking for a trustworthy vendor, don’t have tunnel vision. The one you choose should be more than just a product discovery tool.
After Product Development, Keyword Investigation is one of the most important things about managing a successful Amazon FBA business.
Misspellinator is included with Helium 10. This one-of-a-kind tool assists you in attracting all types of clients, even those that fared poorly in their third-grade spelling bees.
Assume you offer camouflage hunting equipment. The Misspellinator can help you rank for terms like “camouflage hunting gear” and “camoflage hunting gear.”
Viral Launch also has some unique features related to Keyword Investigation. The Viral Launch keyword tracker tool lets you find high-volume and relevant keywords for your Amazon listings.
To identify the greatest match for your company, sort your results by the number of competing items, word count, and search traffic.
Inventory Protection
It’s exhilarating to launch a new product, but it also exposes you to weaknesses. Helium 10 has an Inventory Protector feature that safeguards your listings from overzealous couponers looking to empty your stores.
Although Viral Launch lacks the inventory protection function, it still allows you to conduct promotions securely. To restrict how much of one item each client may purchase, use the tool’s Max Order Quantity modification option.
Navigation
When it comes to menus, both Helium 10 and Viral Launch are easy to use. You’ll have immediate access to all of the tools as you connect into your separate accounts.
These tools are organized into categories like the ones below, so you’ll always be able to locate what you need.
- Keyword Investigation
- Product Development
- Optimization of Listings
- Marketing, Operations
- Analytics
Services for Product Photography
Consider this: when you purchase anything on Amazon, you want to see what you’re getting. A photo that is grainy, off-center, or wrong may lead you to look at another listing.
As a seller, you want to advertise your products as clearly as possible. The Viral Launch Services for Product Photography to ensure you display your offerings positively.
The team will create stunning photographs for you to utilize in your product listings. Professional photographers and branding experts collaborate to create a captivating end result.
Helium 10 does not, however, provide anything comparable. When it comes to Helium 10 versus Viral Launch, Viral Launch wins out when it comes to beautifying your listings.
Optimization of Listings
Pictures aren’t the only way to increase the appeal of your product listings. Both Helium 10 and Viral Launch offer Optimization of Listings services to improve their readability and appeal to a larger audience.
Helium 10 offers several tools for Optimization of Listings, including the Scribbles tool. This tool lets you:
- Check to see whether you’ve used the correct amount of keywords for your character limit.
- Obtain previous listing drafts
- Use your Amazon account to import listings.
- Create listings that are geared for the finest search phrases in your niche.
Viral Launch offers three methods for optimizing your listings:
- The Analyzer for Viral Launch Listings
- The Viral Launch Keyword Investigation Manager
- Builder of Viral Launch Listings
These three tools may be used together to automatically identify keywords and assess your content to see how well your items are doing.
Features of ASIN Reverse Search
When it comes to Features of ASIN Reverse Search, Helium 10 walks away victorious.
The Helium 10 Cerebro tool allows you to see which keywords are currently ranking. You may change your listings after utilizing Helium 10 Cerebro and see your conversion rates grow.
Viral Launch offers a reverse ASIN option, but it’s not as user-friendly and doesn’t give as much information about search traffic.
Extensions for Chrome
For improved use, the Market Intelligence Viral Launch Chrome plugin is fantastic. Every membership level includes this functionality.
You may browse Amazon while reviewing accurate market statistics if you install the Viral Launch Market Intelligence addon. There’s no need to constantly move between tabs.
Helium 10 also has a Chrome addon, which is really useful.
Competitor Monitoring
You won’t be the only company attempting to succeed on Amazon.
Helium 10 provides the Market Tracker tool for competitive information to help you remain ahead of the competition. The Market Tracker provides you with a bird’s eye perspective of your niche. You can forecast sales, get a sense of where you stand, and assess the general health of the market.
When it comes to competition intelligence, Viral Launch has much to give. It delivers precise information on product trends and sales projections. To obtain a clearer perspective of the overall picture in your business, you may look at both current and historical statistics.
Management Instruments
The Amazon software you use should make it easy to do routine office chores.
One of our favorite Management Instruments from Helium 10 is the Refund Genie. The Refund Genie lets you view reimbursements and simplifies the FBA seller refund process.
Do you have a new product that you’re having trouble launching? Viral Launch provides high-quality launching services. These services can help you boost the sales success of your goods right away. You’ll see enhanced external traffic exposure and higher profit margins.
Marketplaces
Both Amazon seller tools have an international reach. Amazon sellers all over the world can benefit from these product and Keyword Investigation selling tools.
Helium 10 is compatible with Amazon markets in the United States, the United Kingdom, the Netherlands, India, Mexico, Spain, Italy, France, Germany, and Canada.
Its competing Keyword Investigation tool supports the Marketplaces in the U.S., U.K., Italy, France, Mexico, Spain, Germany, China, Japan, and Brazil.
Customer Service
In our opinion, any Keyword Investigation tool is only as good as the customer service that backs it.
When it comes to customer service, Viral Launch beats Helium 10 hands down.
Helium 10 doesn’t have any kind of active community in place. There’s no phone to call or live widget to submit your questions to. Instead, you’ll have to rely on FAQ sections and Customer Service tickets for help.
On the other hand, you can reach Viral Launch’s Customer Service team easily. Submit an inquiry via email or the website’s chat function.
Consider calling Viral Launch’s support team if you need a faster answer or would want to speak with a real person.
Ask any questions you have, such as how to understand search traffic numbers or how to upgrade to a more expensive plan like the Brand Builder.
Regardless of the contact medium you choose, you will always get a prompt, enthusiastic, and helpful answer.
Pricing
After hearing about all of the great capabilities that these two seller tools have to offer, learning about Viral Launch and Helium 10 price may seem tiresome.
However, understanding the cost variations between the items is critical, particularly if you want to commit for the long haul.
Both of these programs have a tiered price structure. You will get greater access to advanced features if you pay more.
Helium 10 defeats Viral Launch when it comes to the lowest pricing.
The cheapest option for this tool is $37 per month. The Platinum and Diamond plans, which cost $97 and $197 a month, respectively, are the other two options.
You earn many advantages as you go through Helium 10’s plans. The ability to monitor more terms, utilize the Index Checker more often, and send more follow-up emails are just a few of the benefits.
Viral Launch’s barebones package is more expensive at $69 per month. The following two options, however, offer costs that are quite close to Helium 10’s (the Pro plan is $99 per month, and the Brand Builder plan is $199 per month).
As you move up in Viral Launch’s plans, you’ll receive additional features like competitor monitoring, listing health analysis, 24/7 campaign monitoring, and organic & PPC keyword tracking.
Plans à la carte
Helium 10 is the only program that provides an a la carte option when comparing Viral Launch versus Helium 10.
Do you simply need a single Helium 10 feature, such as the Index Checker, to locate relevant keywords? Some of the platform’s most popular tools may be purchased individually.
Big Business Customized Plans
You may have discovered a plan that perfectly suits your requirements after reading about the cost variations between Helium 10 and Viral Launch.
These designs, however, may not be appropriate for large-scale enterprises or organizations with special requirements. Helium 10 is the way to go if you need to tailor a plan to match your demands.
Enterprise is the authorized price tier for Helium 10. This package provides big organizations with tailored solutions. The Enterprise plan exists to fill in the gaps and suit the demands of large enterprises, as complex as the Diamond plan may seem.
Not all Enterprise plans provide the same features and perks. To learn more about the best plan design for your company, you’ll need to contact a member of the Helium 10 sales team.
According to our research, Viral Launch does not provide this kind of customized package. Instead, the pre-determined plans on its Pricing page are your only three possibilities. Viral Launch, on the other hand, offers excellent customer service, so we’re certain they’d be prepared to work with you to find a satisfactory solution.
However, if you want to start a business with a company that has expertise working with major companies, Helium 10 is the ideal option.
Trials Are Free
You may read as many reviews of the Helium 10 vs Viral launch as you like. However, you should only be concerned with what we (and other customers) have to say.
You’ll probably want to try these things out before committing to a long-term payment.
Do you have to pay to try out these products, or do the companies provide some form of free trial?
Helium 10 offers a free plan that you may use indefinitely. The powers, however, are somewhat restricted. You’ll need to pay for at least a month’s worth of the Starter or Platinum plan to see what this tool can do.
A 14-day free trial is available from Viral Launch. You have two weeks to test all this product has to offer. Signing up doesn’t even need a credit card. So there’s no possibility you’ll forget to terminate your trial and get charged automatically.
Simply provide your complete name and email address, as well as a password for your account.
Long-Term Versions of the Tools are available for free.
Forget about a free trial. You may not be interested in paying for an Amazon seller tool if you’re on a tight budget or are new to the Amazon business sector.
Are there any free versions of these technologies available that customers may use to sell on Amazon in the long run?
Helium 10 features a free plan that you may use forever, as previously noted.
Viral Launch’s product does not offer an infinite free version. When your free trial period ends, you must select whether or not to upgrade to the premium version.
However, this tool’s website has some useful free materials. You may get free access to video courses like “Amazon PPC Playbook” and “How to Sell on Amazon.”
You may watch these educational videos as many times as you like and use what you learn to your Amazon company.
You may grow pickier after utilizing these free versions and resources for a period. More features and understanding of the Amazon FBA ecosystem may be desired. You may want to upgrade to a premium edition of Helium 10 or Viral Launch at this time.
What does Jungle Scout have to offer?
While Helium 10 and Viral Launch are well-known Amazon sellers, you may be interested in learning more about Jungle Scout.
In 2015, Greg Mercer designed this Amazon seller tool. Greg migrated to the e-commerce business after a lengthy career in another field, and swiftly built the identifiable brand that many Amazon sellers now swear by.
We observe the founder’s background creeping to the surface whenever we utilize this Amazon seller tool. Mercer started out as an engineer, not an e-commerce mogul. He created his program with individuals like him in mind, making it as simple to use as possible.
This software is incredibly simple to use, but it leaves users wanting more. It’s fine if you’re just starting, are on a budget, or don’t require many Product Development capabilities.
In fact, compared to Viral Launch and Helium 10, many small-scale company owners who just offer a few things may get by just well with Jungle Scout.
One component of this program that we enjoy is the supplier database. You may use it to figure out where you should purchase your stuff.
Aside from that, we consider Mercer’s program to be a beginner’s tool. Helium 10 and Viral Launch both provide more in-depth capabilities for Amazon FBA firms looking to develop exponentially.
When choosing between Viral Launch/Helium 10 and Jungle Scout, we prefer the former. If you’re serious about growing your company, go with Helium 10 or Viral Launch.
Final Thoughts: Helium 10 or Viral Launch: Which Is Better?
We can’t truly resolve the Helium 10/Viral Launch dispute, as much as you may hate to hear it. There is no better Amazon tool available. Based on our experience and client feedback, one program does not outperform another. Both solutions are appropriate for different objectives and are tailored to the demands of various Amazon FBA firms.
To determine which is best, think about what you want in an Amazon seller tool:
Consider all of the aspects of choosing the best Amazon software for your company using our advice, and then make your decision!
The “viral launch pricing” is the difference in price between the Helium 10 and Viral Launch. The two products are similar, but there are some differences.
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