Helium 10 vs Sellics: Which Amazon Tool Wins in 2023

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The number of products for sale on Amazon’s main website is growing exponentially and it can be hard to find the right product. The online marketplace poses a challenge when sellers are trying to figure out how they should price their items. Sellics, an AI-powered tool that helps users decide what they want to sell and then optimizes pricing based on competitors’ prices has been created in response. Helium 10 is another tool which also offers similar services but will take longer than Sellics as it relies more heavily on human input due to its complexity.;

The “seller labs vs helium 10” is a battle between two Amazon tools. Helium 10 is the most popular tool and has won over many sellers. However, Sellics may be able to change this in 2023.

Big-name companies, long-time merchants, and first-time online vendors all have one thing in common: their dependence on Amazon. Amazon has revolutionized the marketplace in the twenty-first century, and it’s become a crucial instrument for growing your online consumer base.

There are several tools available to assist sellers of different levels of expertise manage their Amazon experience, and it may be difficult to choose the ideal one for you without any prior knowledge. It is critical for Amazon FBA businesses to understand their alternatives (Fulfillment by Amazon refers to Amazon’s capacity to store, pack, and ship Amazon items at no additional cost after the products and seller meet Amazon’s FBA requirements). For example, Helium 10 and Sellics are two of the most competitive tools for getting started with Amazon search engine optimization, or Amazon SEO. So, which is the best option?

To put it another way, Helium 10 will be the most efficient method to sell items on Amazon.

However, Sellics is a significant rival aiming for similar aims, so being informed is always a smart idea. So, when it comes to Helium 10 versus Sellics, Helium 10 is the clear winner—but let’s look at why.

Helium 10 and Sellics are two tools that may help you examine your Amazon company and develop your brand.

As valuable as these tools are, deciding which is best for you may be tough. We compare all of the features and characteristics of both Helium and Sellics in this review so you can determine which is best for your business.

Who Invented Sellics and Helium 10?

Identifying who built a system is an excellent approach to figure out for whom it was made. Because systems are created in the image of their creators, it’s critical to learn about the history of every program or technical instrument you use.

For example, Amazon merchant Many Coates created Helium 10 to monitor the performance of their own items as well as the success of their competitors. Because the software developer was also an Amazon seller, they kept all Amazon merchants in mind while creating it. They were aware of the challenges they faced, the information they need, and all of the ins and outs that seasoned Amazon merchants are aware of.

Sellics, on the other hand, was created to assist large corporate brands in navigating the market in which they currently operate. They place a premium on Amazon seller upkeep and management while downplaying the value of Amazon company growth. This makes sense given their focus on private label firms, and it reflects a restricted breadth of experience in Amazon selling due to their reliance on a pre-existing customer.

What to Expect From Sellics And Helium 10

Both Helium 10 and Sellics are software applications that are meant to make selling on Amazon more convenient and lucrative.

Helium 10 was one of the market’s initial significant brands, aiding Amazon merchants in practically every aspect of their operations. It was created expressly for use with Amazon, assisting users in navigating the site’s difficult set-up.

Sellics may not have the same name recognition as Helium 10, but it is quickly gaining traction with established firms. Sellics distinguishes itself by being a tool for individuals who have some prior expertise.

Both Helium 10 and Sellics are anticipated to do two things. They should assist you with your own sales as well as the sales of your competitors.

Both products are designed to help you increase profitability and enhance performance. As an Amazon seller, each tool’s features should be tailored to Amazon’s algorithms and functionalities.

Because Helium 10 and Sellics are intended to be used independently, they must be complete. Your Amazon company should become simpler to comprehend and more profitable if you use Helium 10 or Sellics.

Neither instrument should be so expensive that it depletes your earnings.

So, which instrument delivers on its promises, and which one falls short?

Available features

The features available on your Amazon tool of choice are critical for navigating the possibilities of things to sell—after all, they are the bulk of the reason you would use one in the first place. If we want to compare Helium 10 and Sellics in depth, we need to look at what they have to offer.

Features of Helium 10

Helium 10 has a variety of features, including the Helium 10 Black Box (currently their most popular), which lists and organizes all of Amazon’s items in a manner that makes sorting them much simpler. The Helium 10 Black Box saves all of them and may be filtered down according to the user’s demands for individuals who wish to sell on Amazon but don’t know where to start or what things to offer.

Helium 10 also provides Helium 10 Xray, a Chrome plugin that streamlines the data storage and entering process, which is critical to the success of Amazon’s many products. The Helium 10 Xray focuses on the pricing, revenue, and profitability of each product offered.

More tools such as Helium 10 Cerebro and Helium 10 Magnet aid merchants in finding additional things to sell as well as search engine optimization, which may help your products rank better on Amazon. Magnet is behind some of the most cutting-edge keyword algorithm methods available in Amazon tools today, while Cerebro is a terrific way to look at the keywords your rivals are using for the same or comparable items.

Finally, Helium 10 has a Wrong Spell Checker that detects misspellings or keyword input errors, a frequent but serious danger to the success of your listed items; yet, this function also enables you to find common typing errors so that you may use them as keywords. It’s an underappreciated yet ingenious approach to profit on misspelled phrases that both merchants and purchasers are guilty of.

Helium 10 provides the greatest features for the most crucial components of selling on Amazon—finding things that would be excellent to sell, including correct keyword inclusion, and professionally conducted search engine optimization.

Features of Sellics

Sellics offers a product database and broad product information, but users must draw their own conclusions. This might be due to Sellics’ presumption that the large companies who use their services already have the personnel in place to make data-driven decisions.

Sellics, on the other hand, solely measures earnings via two features: “Profit” and “Competitor Monitoring.” This implies the maximum profit you can make selling your items, as well as the financial success of your rivals selling the same things, is the breadth of the information it can supply. It doesn’t allow for any more analysis or complexity, such as average daily sales, average reviews, or statistics other than your basic earnings in comparison to your competitors’.

Sellics, on the other hand, has a few useful services under their sleeves. It has the PPC Manager, which helps larger companies automate campaigns; it has the Amazon Inventory Management tool, which alerts all users when their products are about to run out of stock; and it has the Profit Dashboard, which calculates your profits after deducting costs like overhead and seller fees.

The Costs of Their Services

Because neither Helium 10 nor Sellics are totally free (though Helium 10 does have a free alternative, which we’ll discuss later), you’ll have to consider your budget when deciding which Amazon tool is ideal for you.

What you spend your money on as a business, particularly when you’re just getting started, has a big influence on your company’s future success. Let’s compare Helium 10 with Sellics from a financial standpoint.

Pricing for Helium 10


If you join up with Helium 10, you may choose from five different programs. The first tier is free but only has a limited set of features; the second tier varies in price depending on how you personalize it; the third tier is $97 per month; the fourth tier is $197 per month; and the highest tier is $397 per month. Alternatively, as a gift to our readers, use our Helium 10 discount coupon code to get the greatest deal.

All of these levels are totally up to the customer and have nothing to do with the amount of money the buyer makes from their Amazon goods.

Pricing at Sellics


Sellics does not have a free plan, however it does offer a 14-day free trial. The amount you pay after that is decided by your annual sales volume, with prices ranging from $47 per month if you earn $1,000 to $60,000 per year to $257 per month if you make more than $1.2 million per year.

This may seem to be the less expensive choice, however the pricing is determined by Sellics rather than your preferred access tier. Not only is there no free option for new sellers, but they also decide how much you will pay for your membership after the first two weeks, rather than allowing you to choose your own plan.


Helium 10 or Sellics are meant to make exploring Amazon’s convoluted world a little simpler. As a result, the features must be user-friendly.

Both Helium 10 and Sellics are meant to work in tandem with your computer and are simple to use. The first quantity of information may be intimidating, but even inexperienced sellers will be able to navigate the platforms with ease in no time.

Because the material isn’t as extensively detailed in Sellics, it may be little more difficult to comprehend.

Helium 10 presents data analysis in a straightforward and understandable way.

Customer Support

Helium 10 and Sellics exist to serve current and potential Amazon sellers, which makes their dedication to Customer Support a significant point of their functionality as a whole. This is especially important for clientele who use their services to promote their products on Amazon but are otherwise unfamiliar with web extensions and additional software.

Helium 10’s Customer Support

We consider Helium 10 to have expert levels of Customer Support and maintenance. They operate on a 24/7 time slot, meaning there are minimal feelings of inconvenience or neglect. Helium 10 also has a Help Center which lists a series of Frequently Asked Questions and answers them for the convenience of any seller encountering a common problem. They also have an assortment of published articles that answer less common, more in-depth answers.

Sellics’ Customer Support

Sellics is based in Germany and can only be contacted through email or live chat during business hours in their time zone. Although they promise a response within a day and a half, it might be inconvenient for time-sensitive queries and a general sense of convenience (or lack thereof).

They do, however, maintain active social media accounts that give updates, as well as a system status page that is updated in response to any software faults that consumers should be aware of.

Jungle Scout is similar to Helium 10.

Which Is Better For You: Helium 10 or Sellics?

Helium 10 is intended for new company owners who are just getting started in the realm of eCommerce and want to learn more about the industry. The first product selection tools are comprehensive and provide an accurate view of the market. Things only get better from there.

It is possible to easily increase your company by utilizing Helium 10. This quick-response tool is always scanning the market, examining listings, and reporting back to you. Helium 10 covers practically every aspect of the selling process, thus there’s very nothing that hasn’t been addressed.

On the other side, Sellics is ideal for established businesses. The Sellics tools gather data and show market trends, but they don’t provide much in the way of expansion advice.

The user-friendly Sellics interface will make it simple to see a small inventory, but firms trying to expand won’t find much help.

The automation and profit tools, on the other hand, enable company owners to adopt a hands-off approach. With Sellics taking care of the minutiae, you’ll have more time to focus on the big picture.

Last Thoughts

Web extensions are among the most useful tools in the technology world, and they’re essential if you’re embarking on a large undertaking like selling on Amazon. Extensions and software may do the hard work of data analysis for you, so all you have to do is enjoy the benefits.

Understanding your alternatives is an important part of good company management, and comparisons like Helium 10 vs Sellics help you break down apparently daunting choices.

There are many solutions available to you, but if you’re seeking for accuracy, consistency, and input from your peers to assist improve your company’s performance, we recommend Helium 10.

The “sellics alternative” is a tool that will help you to compare the prices of various products. It also allows users to filter by product type, price, and store. The Amazon Tool Helium 10 vs Sellics: Which Amazon Tool Wins in 2023?

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