How To Add Variation To Existing Amazon Listing

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When listing products on Amazon, it can be easy for sellers to get stuck in a rut. They add variations of the same product and stick with those listings without updating them or trying out new items. This is not only frustrating for customers but also damaging when competitors are able to snag the better-selling versions from your list. Here’s how you can easily add variation to all your current listings

The “variations are not available for this category” is a problem that can happen when you try to change the price of your product. If you want to add variation, then the best option is to start a new listing.

Are you getting policy violation notifications all the time for using ASIN variants incorrectly?

Have you had your seller account suspended? Do you want to improve the credibility and profitability of your listing? If you answered yes to any of these questions, we strongly advise you to read this article.

So, without spending any time, let’s look at several modifications and learn how to use them on your current listing.

What is the difference between listings?


First and foremost, let’s define what a product variant is. In simple terms, a product variant is anything that may be introduced to a product when it has various possibilities. This is really easy in practice, although it seems to be rather complicated in theory.

A listing variation is a useful feature that may help you improve the reliability or profitability of your item.

Any Amazon seller’s main goal is to provide a pleasant shopping experience for their consumers, and listing diversity is a certain method to achieve so.

By connecting the parent ASIN to the child ASIN, Amazon allows merchants to offer related category goods in one listing (s). Twister is another name for this variant connection.

Furthermore, Amazon allows you to set distinct characteristics for each category. Color, size, flavor, form, quantity of items, and so on are examples of these categories.


  • A sweater in many colors, such as red, blue, and black.
  • A scented candle with various scents such as cedarwood, vanilla, and others.

These product specs make it easier for customers to browse by giving them a wider range of options. There is never an actual product associated with the parent ASIN.

It is just used for structure and includes Child ASIN(s), which contains the subcategory’s actual item. Depending on the category, the attributes of each variant may change.

It may range in size from small picture thumbnails to tiny text tiles. You may also choose a traditional drop-down menu based on your product’s specifications.

It eliminates scrolling and makes buying things for your consumers more simpler. This is beneficial for business and for you as a vendor in general. So, although listing product variants might be time consuming, it is well worth the effort! But what about the other advantages? Let’s have a look. 

Advantages of Including Variation


If you’re on the fence about listing variety, be certain that it will benefit both you and your clients.

Let’s contemplate a few Advantages of Including Variation to your listing:

Increased Exposure

If any of your items from the same category are buried deep in the search results, combining them into a single listing can help them become more apparent.

These low-selling items would draw the attention of your prospective consumers, giving the products a second opportunity to be found.

Because the goods are all under the same parent ASIN, every time a child ASIN’s product detail page is accessed, the page view of the whole twister increases. The twister eventually climbs the organic rankings and achieves significant exposure.

Increased Revenue 

Using variety may help you increase sales and establish credibility as a vendor. Customers may pick from a number of ranges thanks to the thorough specifications and choices.

This builds your trust over time, and customers will finally consider purchasing from your link without hesitation. If you have a variety of options, such as size, shape, or color, your odds of acquiring a product rise.

For example, a company offers both green and white curtains, but the white curtain attracts more customers and hence generates more sales. It’s conceivable that customers aren’t even aware that a green curtain is available.

When the two are combined and leveraged, Amazon will automatically position the green curtain next to the white, boosting demand and, as a result, sales.

Increases The Keyword Pool

Backend sellers are now restricted to a certain amount of bytes of keywords per ASIN. Vendors may upload up to 255 bytes of data per commodity.

As a result, the seller may insert more keywords when more kid items are tied to a single parent. These variants all have the same stored keywords.

Simply said, if product X is highly ranked for a term, product Y and Z, which are originally twisted with X, will benefit equally from the product X search query. This procedure enhances the likelihood of additional items connected to product X being shown.

Customer evaluations and queries increased credibility.


Fortunately, products that get linked together get to share their reviews, ratings, and customer Q&A. For example, if a blue ring blue gets 40 reviews, then a teal ring from the same parent ASIN would automatically get 40 reviews.

This benefit of several evaluations encourages prospective buyers to acquire the teal ring without hesitation. With the combining of all the sub-products, the total listing gradually acquires more evaluations and ratings.

With enough sales, your product may earn the title of “Amazon’s Choice.”

Shopping Experience Enhancement

Customers are known to prefer towards merchants that provide high-quality items with a variety of subcategory selections.

Because most clients have a limited attention span, you must use the most methodical and consumer-friendly variants to capture their attention. Variation would aid them in comparing and discovering the same goods in several categories.

Furthermore, if your listing’s interface has nicely organized variants, the customer will contemplate purchasing from you. As a result, as a brand, you must attract customers and make your listing as user-friendly as possible in order to optimize their purchasing experience.

Increases the possibility of cross-selling

A wide range of options improves anyone’s desire to purchase. As a result, connecting variants allows you to cross-sell.

Many Amazon consumers are likely to buy from you if you cater to their wants in one listing. Rather of going to another manufacturer for a certain hue, they’d go through your colors to find one that fits their requirements.

Adding Variations: A Step-by-Step Guide 


Before you start adding variants, keep in mind that not all categories enable you to do so.

The following are the most detailed categories that would allow for single, double, or numerous variations:

  • Pet products
  • Games and toys
  • Outdoors and sports
  • Beauty and health
  • Clothing
  • Shoes and accessories
  • Grocery 

Step 1: Log in to your Amazon Seller Central Account to resolve your ‘How to add variation to current Amazon listing?’ query.

Step 2: Hover your cursor over the ‘Inventory’ tab and pick ‘Manage Inventory’ from the drop-down menu after you’ve successfully landed on the Seller Central site.

Step 3: Find the product to which you want to make a change. Click ‘Copy Listing’ on the extreme right of the product listing you wish to alter.

Step 4: Select the ‘Variations’ option as soon as you arrive at the ‘Vital details page.’ For a faster procedure, fill out your Product ID before selecting the tab. 

Step 5: On the ‘Variant Theme’ drop-down menu, choose any variation you want to use. Amazon will provide you a variety of alternatives, such as size, color, and so on. We’ll go ahead and choose the color choice for this example.

Step 6: Make a detailed list of all the colors you want to add to your collection. For extra blank boxes, click the ‘Add Variation’ button. 

Step 7: Once you’ve completed the boxes, fill in the ‘Color Map’ for each color. Don’t forget to provide the SKU. Choose from new, used, or refurbished for the item’s condition, then input the product price for each color.

Step 8: When you’re finished, click ‘Save and Finish.’ The status of your listing will be shown automatically. If everything is OK, your variant should appear on the same page right away.

How Do Amazon Variations Show Up?

Finally, you may be interested in seeing how your variants show on Amazon. Especially if this is something you’ve never utilized previously on your items.

Variations on an Amazon product will be listed under various titles when you offer them. This implies that a single product might have many distinct variants. 

The ideal example to give is a t-shirt, since t-shirts come in a variety of colors and styles. The pricing will be published just alongside the photographs of your goods.

If the price fluctuates based on the variables, the lowest and maximum prices will be presented, with a dash between them. The variants are shown under the price. As an example, consider the following:

  • Price: $10-29 
  • XS, S, M, L, XL are the sizes available.
  • Short Sleeve and Long Sleeve
  • Black, white, gray, green, red, and blue are some of the colors available.

The pricing will be computed when your buyer has picked their preferred variants. They may then choose the amount they want and add it to their shopping cart. The checkout process will then proceed as usual.

When adding variants to an Amazon listing, follow these guidelines.

When should you avoid using a variant listing?

Even though the product category you offer allows for diversity, it is not recommended to utilize it all of the time. If the items are not identical save for minor variances in color, shape, and weight, you should avoid grouping and variating them. 

A portable charger and a mobile phone charging cord, for example, may seem to be connected, but they are not the same product and should not be sold under the same ASIN. If two out of three goods are rated poorly, avoid variation. If all three were combined, the overall rating of the listing would be lowered. 

Finally, do not add additional goods to an existing listing since Amazon has severe restrictions against misusing a variant listing.

Tips for getting the most out of variety listing

  • Make your most popular variant the listing’s center point. Think about making it the default option.
  • Consider using graphics to help prospective clients navigate your website. If there is an image on the tile and a product pamphlet, your chances of selling rise.
  • Keep an eye on your inventory and double-check the listing. You may go back to the original and regular listing if the variants aren’t resulting in sales.
  • Avoid creating families with a lot of diversity. Your listing will seem crowded as a result. Your prospective consumer would most likely be put off by the sight and leave your ad.


As a result, variation listings may have a significant influence on both Amazon vendors and their prospective buyers.

The search procedure gradually gets simpler, more straightforward, and faster. The simplicity of operation would ensure repeat business from the same consumer. All of this adds to increased sales, increased POI, and a better search ranking.

You should employ a variety of tools and tactics in addition to variant listing to develop a complete, best-selling product listing from your company.


The “amazon variation wizard” is a tool that allows users to create variations on existing Amazon listings. The tool is available through the Amazon Seller app.

Frequently Asked Questions

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