Selling On Amazon Without A UPC – Is It Possible

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Amazon is one of the most trusted and largest companies in the world. However, many people still find themselves unable to sell their products on Amazon because they do not have a UPC or an EAN-13 code. There are ways around this problem if you know how to use them properly!

The “do i need a upc to sell on amazon” is a question that many sellers have been asking. The answer is yes, you do need a UPC for your Amazon products.

In the previous decade, Jeff Bezos’ Amazon has dominated the e-commerce business.

The company’s success is entirely attributable to the unfathomable army of merchants that sell on its online shelves. It’s not simple to run an Amazon FBA company, yet millions of entrepreneurs, retailers, and sellers offer their wares on Amazon. 

‘Fulfillment By Amazon’ stands for ‘Fulfillment By Amazon.’ This implies that Amazon delivers a goods sold by a merchant to the consumer.

Amazon handles the remainder when the seller delivers the goods to the chosen fulfillment location.

Vendors must, however, follow Amazon’s standards and guidelines to make the process simpler for the corporation. Amazon, for example, has certain guidelines for merchants to follow when packing and labeling their products.

When Amazon fulfillment center personnel follow normal Amazon protocols, they find it simpler to sort and handle your goods.

GTINs, EANs, UPCs, ASINs, and FNSKUs are just a few of the intimidating acronyms you can come across throughout the Amazon FBA shipping process. They are, nevertheless, simple to comprehend and unambiguous.

The acronyms listed above are all product IDs used by Amazon throughout the inventory process. In North America, for example, UPC is a frequent identification.

Is it possible to send a goods without its UPC? Let’s have a look. 

What exactly is a UPC?


Universal Product Code (UPC) stands for Universal Product Code. It’s a 12-digit code that lets you tag and identify the products you sell on Amazon.

It’s a one-of-a-kind code issued to each product on Amazon’s shelves. Barcodes are used to represent UPCs. Amazon can scan the UPC to get all the information they need about their chosen items. 

There are various advantages to utilizing UPCs on your shipments. They help Amazon FBA staff manage inventories and dispatch the correct package to the right person by providing tracking assistance while your cargo is in route.

Furthermore, owing to the UPC barcode, both vendors and purchasers can quickly identify items. Simply said, UPCs will inform you of the location of your target product, whether it is in transit or in a warehouse. 

Amazon must appropriately and effectively identify the things it offers. To meet these expectations, the corporation uses identifiers such as UPCs to efficiently find, ship, and deliver items.

While there are various types of identifying codes, UPCs are the most often utilized. Furthermore, they are utilized by the vast majority of Amazon’s target locations, making them a required part of Amazon fulfillment. 

UPCs are given by GS1, a worldwide supply chain monitor. For each product set to touch the conveyor belt, GS1 creates and assigns UPCs.

When you attempt to sell a goods on Amazon, the firm will compare its UPC to those created by GS! in order to establish the product’s legitimacy.

Amazon will not allow you to sell the goods if the UPC does not match. 

Is a UPC required to sell on Amazon?


No. To sell every goods on Amazon, you don’t need a UPC.

While most items that you wish to sell on Amazon need GS1-generated UPCs or other identifiers, there are a few things that you may sell on Amazon without them. 

You are qualified for ‘GTIN Exemption’ on Amazon if you are selling a handcrafted product or items under a private label.

So, what is GTIN stand for? Global Trade Identification Number is an acronym for Global Trade Identification Number. It refers to all product identifying codes as a whole. EANs and UPCs, for example, are two distinct sorts of GTINs. 

You don’t have to submit a GS!-generated UPC for your goods if Amazon enables GTIN Exemption. Instead, you must apply directly to Amazon for barcode identification.

With a short-term product sale, this path of safeguarding IDs is a safe approach. If you’re serious about breaking into the business, we recommend acquiring a GTIN for your product. 

Amazon does not give out free UPCs, EANs, or other GTINs. GS1 creates these and sells them on the market. For about $30, you can have a single unique barcode.

However, it is uncommon for a merchant to offer just one product. As a result, you must get a barcode for each of your items. These barcodes are available from GS1 at a reasonable price. 

What goods on Amazon do not need UPCs to be sold?


Amazon offers items from a variety of manufacturers. UPCs are assigned to each of these brands’ items.

As a result, if you’re a seller wanting to sell any of the aforementioned brands on Amazon, you’ll need to get the proper UPC barcodes. 

You must apply for a GTIN Exemption if you are selling items made by companies that are not listed on Amazon. Amazon must identify every box it sends, regardless of what brand you sell.

As a result, no matter what, the corporation expects you to place a barcode on the box. You must register the required goods with Amazon and produce unique labels when applying for GTIN Exemption. 

The items that qualify for GTIN Exemption must meet certain requirements:

  • The brand, maker, or publisher does not give a GTIN for the items.
  • You are the maker, yet your goods lacks barcodes.
  • You want to sell items for which no GTINs have been produced — car accessories or spare components 
  • You wish to offer bundles of products, such as a leather belt and a leather wallet, for example.

Amazon has made a list of companies having UPCs listed with the e-commerce behemoth accessible for easy access regarding the necessity for GTINs. 

How can I list items that don’t have UPCs?

UPCs are part of a larger group called GTINs. To list a product on Amazon, you simply need to submit one barcode identification.

As a result, if you don’t have UPCs but do have the required EANs or GTIN-13s, you may effectively list your goods on Amazon.

EANs and GTIN-13s, on the other hand, are 13-digit codes that are valid in European nations. In the same way, Japan has its own set of codes. 

You may apply for GTIN Exemption on Amazon if you don’t have a barcode identification for the goods you’re intending to sell. The prerequisites are outlined above.

You may use your Amazon Seller Central account to do so. Exemption is uncommon, and it will only be granted if your product is not available on Amazon.


For example, let’s say you’re selling handmade headphones and applying for GTIN Exemption.

In such instance, listing your product will be difficult since other companies selling headphones will have already been cataloged online and will be identified by a common UPC. 

When seeking for a GTIN exemption from Amazon, you must properly detail the product and brand name. The names on the finished product must be the same as those listed in the GTIN Exemption. Furthermore, no GTIN must be visible on or near the goods in order for the Exemption to be valid. 

Look for ‘GTIN Exemption’ in your Amazon Seller Central Account’s search option. You must fill out Amazon’s brand and product information.

You do not need to reapply if you want to sell additional items under the same brand. You must also choose your product’s category (s). You may also choose several categories. 

You may add goods to your brand once Amazon has acknowledged and approved your brand name, or lack thereof.

You may offer your items under the category “Generic” if you don’t have a brand name. You must provide Amazon evidence that you don’t possess any GTINs for your items.

For the same, you must also supply photographs of the goods from all angles. Your request may take up to two days to be approved.

You may add items to your brand without a UPC after the request is accepted. To avoid any difficulties, Amazon recommends that suppliers wait 24 hours before uploading items. 

GTIN Exemption is also available to vendors that resale items. These merchants must, however, guarantee that the product’s resale has been approved by the original maker. The remainder of the operation remains unchanged. 


Amazon keeps a close eye on its FBA business partners. To make their deliveries straight and profit, vendors must package and mark their items in a specified manner.

Amazon has accepted labeling and packaging requirements for this purpose. The unique barcode created for each product on the market is an important part of these standards. It’s an essential must. 

However, you may sell a few things on Amazon without the required barcodes – GTINs, EANs, or UPCs.

If you don’t have any GTINs, you may also seek for GTIN Exemptions on your brands and items. However, in order to make more extensive sales in the long term, you, the seller, must get GTINs for everything you sell.

You can get a UPC exemption on Amazon by using this “how to get gtin exemption on amazon” guide. This will allow you to sell your products without a UPC code.

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