Walmart Vs Amazon – Online Shopping Platform Battle

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The battle between Walmart and Amazon is an online shopping platform war that has been raging for years. Both companies have invested heavily in the development of their own e-commerce platforms, with each company hoping to become a one stop shop for all your purchases. Who will come out on top?

The “walmart vs amazon” is a battle between two online shopping platforms, Walmart and Amazon. Employees from both companies have spoken out on the issue.

Walmart has dominated the retail industry for decades.

It presently has 4700 physical locations in the United States. On the other side, Amazon has 525 locations. For the last 30 years, Walmart has dominated the retail industry.

Amazon will soon overtake Walmart due of its rapid expansion. When it comes to e-commerce, Amazon controls 40% of the market. Walmart, on the other hand, has a 5% market share. It’s no secret that the two have been feuding for a long time. 

Amazon was named the world’s biggest and most dependable retailer in 2019. Walmart continues to outperform Amazon in terms of revenue. When it comes to brand image, though, Amazon is the clear winner.

Experts predict that Amazon will overtake Walmart in the retail market by 2022. Amazon aspires to become the world’s largest retailer.

Amazon has a $20 billion retail footprint, whereas Walmart has a $270 billion retail presence. And that’s just from grocery store sales. Walmart just surpassed eBay to become the second largest internet retailer. Amazon remains number one.

The Two Most Important Online Markets


Both Walmart and Amazon have significant advantages.

Amazon is the king of e-commerce, whereas Walmart is the king of the physical store. Walmart has begun aggressively growing its online commerce.

Amazon experienced an avalanche of orders as a result of the coronavirus outbreak. As a consequence, orders were delayed for more than a month. Because the whole planet was under lockdown, Amazon was unable to fulfill all of the orders.

Sellers understood they couldn’t depend on just one platform to succeed. They needed to find a new internet marketplace. That’s when merchants started flocking to Walmart’s marketplace.

The majority of the orders were for low-margin products. Online purchases of groceries, toiletries, and other basics were made. E-commerce businesses have never seen such a rush in orders before. The worst aspect was that they couldn’t fulfill these requests.

Because Amazon is such a crowded market, retailers felt compelled to advertise on other e-commerce sites. The second-best choice for basics was Walmart. Walmart had to close the majority of their locations due to the lockout.

No one was permitted to come in and shop. That’s when Walmart decided to take use of technology. They had merchandise in their shops already. All they had to do was make it possible for individuals to place orders.

Express Delivery is a service offered by Walmart. Customers may have their goods delivered in as little as two hours with Express Delivery. They also marketed two-day delivery significantly.

Walmart was able to over-deliver by gracefully working through the hurdles. They exceeded all expectations. Their web campaign was so effective that they were able to outperform eBay. Walmart Marketplace overtook Amazon as the second-best online retail shop in 2020.

Walmart could process and deliver orders significantly quicker due to its enormous number of retail locations. Furthermore, their physical outlets provided them with significant power.

Is it possible for me to sell my items on Walmart Marketplace?


Walmart launched the Walmart Marketplace in 2009. Only a few vendors were allowed to use the online shopping site.

Their selling policies are quite stringent. As a consequence, Walmart’s online platform witnessed a modest increase. But it was unworthy of remark. They began integrating third-party merchants in 2016.

It took a long time for things to shift, but they did. The number of merchants at Walmart increased dramatically in 2020. In 2020, 25,000 new merchants are expected to join Walmart Marketplace, according to data. On Walmart, there are 60,000 merchants in total.

Of course, this pales in comparison to Amazon’s 2.5 million vendors. Amazon may seem to be the ideal platform for selling. Regrettably, this is not the case.

For starters, the market is crowded. Hundreds of individuals are selling the same thing. Second, getting a seller’s goods to appear on Amazon’s initial few pages is difficult. This is why, rather than selling on Amazon, some merchants choose to open their own store on a platform like Shopify.

It necessitates ongoing optimization for search engines. However, there is a compelling reason why so many merchants chose Amazon. It is significantly easier to become an Amazon vendor. Furthermore, Walmart has strict seller onboarding requirements. 

Initially, vendors could only join Walmart Marketplace via invitation. That has now changed. On Walmart Marketplace, anybody may apply to be a vendor.

Unfortunately, being a Walmart vendor is far more difficult than becoming an Amazon seller. It’s all about the brands at Walmart. A prospective seller must meet a number of requirements. If you want to sell on Walmart Marketplace, you must provide exceptional customer service.

Aside from that, you must have a track record of successful sales on another e-commerce site. Walmart expects you to offer low prices and a diverse product line. 

Walmart will accept your request if you meet all of these requirements. The onboarding process takes 2-4 weeks after you become a merchant. You may start utilizing Walmart’s special discounts after you’ve become a seller.

Sellers may make their items available for two-day delivery. They may also take advantage of ‘Express Delivery.’ Becoming a Walmart vendor is a difficult endeavor. However, after your request has been accepted, you may use all of their services! 

How does it compare to Amazon selling?

Amazon has improved its SEO strategy over time. That is why it obtains a large amount of monthly traffic.

When a client searches for a product on Google, Amazon is among the first few results. They’ve put in so much effort that they’ve overtaken Google. If your product is listed on Amazon, it will almost certainly get greater traffic. 

Walmart Marketplace isn’t known for its SEO prowess. They are, however, not far behind. To begin, Amazon attracts 206 million monthly unique visitors.

Walmart, on the other hand, gets 110 million new visitors each month. However, more traffic does not always imply increased visibility for the merchant.

Sellers face less competition. 

A merchant might obtain more exposure since Walmart Market has fewer competitors. Walmart’s website might feature your items in the first few pages.

Building brand loyalty is simpler with a small number of suppliers. In addition, sellers have a higher chance of getting recognized. As a consequence, they will be able to get better leads. Turning leads into paying clients is significantly simpler.

There are millions of vendors on Amazon. On Amazon, getting awareness is significantly more difficult. As a vendor, you must always improve your SEO skills.

Product descriptions, titles, and photos should all be accurate. You must ensure that you are utilizing the appropriate keywords for the product. Minor SEO modifications might help your goods reach the top of the search results. Your goods will not appear in searches if your search engine optimization is poor.

Structure of Payment

Unlike Amazon, Walmart has a simple payment plan. You don’t have to go through a complex Structure of Payment. Walmart does not charge any setup costs.

There are no monthly or membership fees for sellers. A referral fee of 6-20% is charged by Walmart.

Individual accounts and professional accounts are the two categories of Amazon accounts. Individual accounts are not charged a monthly fee.

If you have a professional account, however, you will be charged $39.99 per month. A referral fee, a closure fee, a per-item cost, and a high-volume listing fee are also charged by Amazon.

Rapid Returns


Walmart has many locations in every city in the United States. As a result, vendors will find it much simpler to swap their goods.

Furthermore, Walmart has a significant physical presence. As a result, it will be much easier for them to give exceptional customer service. Customers appreciate Walmart Marketplace as a consequence.

Amazon is recognized for its fast shipping and 10-day return policy. However, since it must transport its items between warehouses, these returns may take some time. People still love and trust Amazon more than any other marketplace.

Brand Recognition

The majority of paying consumers in the United States are familiar with Walmart. Walmart is more likely to win out than Amazon.

In sales, brand loyalty is very important. Customers have high regard for Walmart as a company. Sellers should strive to take advantage of this trust. You acquire the trust of your customers by selling on the Walmart Marketplace.

Amazon has recently become a household name. Customers like buying things on Amazon.

However, Amazon suffered a huge setback during the epidemic. It was unable to meet the deadline for delivery. Customers started migrating to other markets after that.

Listing of Products

Sellers may list a big number of items on Walmart. You can’t do that on Amazon. You may post 40 listings each month if you have an individual account.

Sellers, on the other hand, are limited to adding these items to 20 distinct categories. A professional account allows sellers to add an infinite number of listings in 20 categories. They may also apply for a total of ten different categories.


Amazon allows merchants to put advertisements on its site. They also enable individuals to operate sophisticated ad campaigns. Sellers get the most visibility with these adverts.

CPC advertising are unfamiliar territory for Walmart Marketplace. They don’t concentrate on the ad service since there are so few vendors on their platforms.

Walmart Market will, however, need to strengthen their advertising structure as the number of active vendors grows.

Amazon Prime vs. Walmart+


Amazon Prime, a monthly membership service, was established. Walmart+, a similar offer, is available on the Walmart Marketplace.

Amazon Prime membership is held by 68 percent of all consumers in the United States. Walmart+ membership is held by 17 percent of Americans who buy on Walmart Marketplace.

Members of Amazon Prime get priority delivery. The majority of Prime goods are delivered for free. It’s not simple to get your product approved for Amazon Prime. Your reputation as a merchant must be impeccable.

Sellers with a strong order history might benefit from Seller-Fulfilled Prime. Even if their prices are higher, Prime Delivery retailers sell more things. Product availability, reviews, returns, and customer ratings should all be prioritized.

Before permitting a vendor to join Walmart+, Walmart thoroughly investigates them. Walmart Marketplace, like Amazon, expects vendors to maintain a high volume of sales.

They should also give exceptional customer service. Additionally, sellers should ensure that their items have higher-than-average ratings. Walmart+ eligibility is strictly reviewed in reviews.

A year of Amazon Prime costs $119. Walmart+ is much less expensive than Amazon Prime. The annual fee is $98. There isn’t much of a difference when it comes to monthly prices.

The cost of Amazon Prime is $12.99 per month. Walmart+, on the other hand, charges $12.95 each month. You may try Amazon Prime for 30 days for free. Walmart+ also provides a 15-day free trial. 

For supermarket purchases of $35 or more, Walmart+ provides same-day delivery. Furthermore, consumers who purchase any other goods on Walmart+ will get free delivery. The free shipping offered by Amazon Prime varies per product. However, for purchases above $35, they provide same-day delivery.

Amazon Prime promises same-day delivery on 3 million items. You may also use it to access Amazon’s Prime Video Streaming service. Customers may also profit from Amazon Prime in a variety of ways.

For 160,000 goods, Walmart+ offers same-day delivery. Walmart+, however, does not provide a streaming service. Both e-commerce sites provide grocery delivery. 

One advantage of Walmart+ is that it offers a gasoline savings. There is no such bargain with Amazon Prime.

Further reading: FBA vs. FBM on Amazon.

Who provides the best customer service?


Amazon is one of the top five merchants according to the American Customer Satisfaction Index.

Customer happiness is Amazon’s obsession. Customers love it because of its speedy return policies and one-day delivery. The company’s major goal is to keep customers satisfied. Customers may now enjoy free returns and delivery thanks to the debut of Amazon Prime.

There is nothing more fulfilling than getting something for free. Amazon understands precisely what its consumers want. As a result, they are continually improving the purchasing experience for customers.

Walmart has excellent customer service in shops, but it is still a newcomer to the online marketplace. It does not come close to Amazon in terms of customer service. The ACSI score for Walmart is 75.

A minimum score of 73 is required. In terms of client happiness, the brand is significantly behind. Their web presence is gradually rising. The consumer experience will improve as the brand gets more familiar with online retailers. 


For years, Amazon has been an e-commerce behemoth. When it comes to physical shops, though, Walmart is the overwhelming victor.

Amazon is a far better choice for getting your seller account authorized. When it comes to seller competition, though, Walmart Marketplace wins. Both markets have advantages and disadvantages. 

It’s preferable to apply to only one marketplace and observe how things go. If your sales don’t increase, you may try a another e-commerce brand. In any case, both offer advantages. Finally, it will be determined by the sort of goods you offer.

You’ll need to have an aggressive sales plan regardless of the site you use. Continuous search engine optimization is required for online sales. Finally, you must choose a platform with which you are most familiar and go from there!  


The “walmart vs amazon prime” is a battle between the Walmart and Amazon online shopping platforms. The two companies have been competing for years, but recently they’ve been going head-to-head with each other.

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