How To Sell On Amazon For Beginners – Ultimate Guide 2023

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Many people are interested in creating their own business, but they don’t know how to get started. This is just one of the many tips I offer on how to sell on Amazon for beginners.

The”how to sell on amazon for free” is a guide that will teach you how to start selling on Amazon. The Ultimate Guide 2023.

If you want to make money online, selling on Amazon is a great way to get started. Fulfilment by Amazon, or Amazon FBA, is a profitable method to make money, with some individuals making hundreds of thousands of dollars each year by selling in the right location at the right time. In fact, there has never been a better moment to start selling on Amazon than today – Amazon Seller earnings have increased by 62 percent in only the last two years!

Of fact, purchasing a product and putting it on Amazon isn’t as straightforward as it seems. To succeed in Amazon FBA, you must first get some basic knowledge to guarantee that you are doing all possible to optimize your income. After all, there are a lot of other individuals selling on Amazon FBA, so you need to know how to stand out. With that in mind, we’ve put together this handy Amazon selling tutorial for newbies. Here’s all you need to know without further ado.

Why Should You Buy From Amazon Instead Of Others?

Amazon is one of the world’s most popular online marketplaces, which should come as no surprise.

With a market share of around 49 percent in the United States, it absolutely controls eCommerce. Furthermore, following Tmall, Amazon was the world’s third-largest B2C market only two years ago.

With such a tight and powerful hold on the market, it is obvious that every vendor should aim to capitalize on Amazon’s large customer base. You may tap into Amazon’s millions of dedicated customers who are constantly looking for the next great thing.


You may also manage your company effectively and profitably with such a big market and almost minimal overhead expenditures.

We’re convinced that these factors will convince you to start selling on Amazon right now!

Let’s get started on our 10 essential steps to become a professional Amazon seller now that you’ve decided to become a successful Amazon seller.

What You’ll Need Before You Start Selling On Amazon

The first thing you should do is do some preliminary research. Before you start selling on Amazon, you will need the following items.

Starting Market Research And Finding Your Niche


It’s critical to identify your specialization. In fact, it’s one of the most important factors that will influence how effective your efforts are. Before you start selling anything on Amazon, make sure you perform a lot of market research. Look for items that will be competitive and provide you with a healthy profit margin.

One thing you can do is look at successful Amazon sellers and see what their specialty is and what things would sell the best. Tools like Helium 10 xray can help you identify niche items that will sell well throughout the year – seasonal products will only be helpful for a limited portion of the year. Niche items should also provide you with a profit margin of at least 15% to be viable. FBA calculators, for example, may help you figure out how much profit you’ll make on a specific product.

If you’re having trouble finding a specialty, joining FBA groups and asking for opinions might assist.

Make a Budget

In order to set up an Amazon FBA business, you are first going to need to have money. You can’t source products to sell if you don’t have money to begin with. For this reason, you need to Make a Budget. You can set this budget based on your startup costs. But how much money?


These prices can vary depending on factors such as the niche and the size of the items, but if you’re savvy, you can generally get started with an FBA company for $5,000 to $10,000. This covers the price of purchasing merchandise, purchasing a UPC number, registering an Amazon seller account, logos and branding, and, if necessary, product photography. These prices may vary, and some experts will attempt to convince you that it can be done for a few hundred dollars. Unfortunately, it cannot be done without money. Later in this essay, we’ll go through some of the fees in further depth.

Investigate the Market

Now you have found your niche and Make a Budget – congratulations! The next thing that you need to do is a little bit of market research. Before you buy the products to sell, You should have a look at competitor analytics spanning a couple of months or so. This will help you to truly gauge whether the niche is going to be a profitable choice for you.

Other options include conducting surveys or meeting with consumers to determine what they genuinely want.


After you’ve completed your research and are satisfied that your goods and niche will help you succeed in the market, you may move on to the next phase, which will be determined by your demands.

Note: Avoid competing with an Amazon brand like Amazon Basics since they will purchase large quantities and new sellers like you will be unable to compete.

Choosing the Right Vendors

Finding acceptable suppliers is the next logical step. Take it from us: this is a lot harder than you think.

You do not need to worry about this step if you want to offer unique handcrafted items. Instead, you might focus on looking for raw material providers.

Many Amazon merchants choose to source their goods from e-commerce behemoths like AliExpress or Alibaba. Make sure you acquire samples once you contact the vendors. You don’t want to put a huge purchase just to be disappointed with the quality.


Consider requesting samples of each item to save money and effort. Don’t forget to read reviews as well. Try to avoid providers that have a lot of bad feedback.

Try to bargain for a lower price; even a little reduction may save you a lot of money when purchasing in bulk. Completely comprehend the supplier’s terms and price structure.

Place your orders for those items.

It’s time to make an order now that you’ve identified your provider. As previously said, ordering some to sample before shipping them to the Amazon warehouse is an excellent idea. After all, you don’t want to acquire a lot of bad feedback because you picked an unreliable supplier that produces poor quality goods.


Costs of Shipping Research

Another consideration when ordering things from a supplier is the cost of delivering them to Amazon warehouses. There’s no denying that having a low initial pricing for your product is critical. Of course, that cheap price won’t matter much if shipping expenses take up the majority of your earnings.

Examine the prices of various shipping alternatives and the time it will take for your merchandise to arrive from abroad. When you’re ready to start selling, you’ll be able to make a better judgment about what price to place on the product listings if you know this information. Knowing the delivery time is also important since it may inform you how much time you’ll need to resupply your Amazon shop, particularly during busy times. It assists you in planning, which is the first guideline of establishing an Amazon FBA company!

Product Evaluation

This is deserving of its own section in our guide! Always, ALWAYS, ALWAYS, ALWAYS, ALWAYS, ALWAYS, ALWAYS, ALWAYS, ALWAYS, AL Your items must be of great quality; otherwise, you will be forced to issue refunds to many customers and will be left with a pile of low-grade merchandise cluttering up your garage. We can guarantee you that tripping over subpar yoga mats for who knows how long may get tiresome.


You may proceed to the following stages after you are satisfied that you have a high-quality product.

Finally, to find the greatest bargain, take your time and compare several vendors.

Your Company’s Name

The next thing that you need to do is Your Company’s Name. This can be a challenge so you may need to do some brainstorming! Make sure that you choose a name that is going to accurately cover your personal product name. If you are struggling then you can search certain names on Google, as this will tell you what names are already taken. It’s a good idea to opt for a name that doesn’t have a domain associated with it, as you can then create your website without worrying about competing with other brands. Ensure that your brand is consistent, and not so obscure that it can’t be associated with a specific product lineup.

Make a logo for your business.


You’ll need a logo and some branding for your private label goods after you have your name. If you don’t have much experience with Adobe Photoshop, you may choose to hire a graphic designer to assist you build your logo and color schemes. You don’t want anything that’s too difficult to create since intricate logos are more expensive to create. Another issue with intricate logos is that they might be difficult for many people to identify, and they are typically not particularly clear. On platforms like Fiverr or Upwork, you may discover a lot of freelance graphic designers. You might also post an ad on Craigslist or talk to someone you know in person.

You must consider more than just the logo while developing your own brand. Take some time to think about the brand ideas and taglines as well. They serve to distinguish your brand and items, increasing the likelihood of customers purchasing them.

Register Your Company

For the sake of consistency, it may be worthwhile to Register Your Company early on. With that being said, it’s not strictly necessary to register your own business immediately on Amazon. You can use a generic name to sell under if you wish until you get to the point where you are making consistent product sales. You don’t technically need to Register Your Company in order to sell online at first, though you will need to register it later on when you are earning more money. You can Register Your Company as a sole trader, limited company and a wide variety of other options, so you need to choose what you think will best suit you.

The first thing you’ll need to do is create an Amazon seller account. Continue reading to learn more!

Starting a Business on Amazon

Create an Amazon Seller Account


It’s great if you began messing with Amazon to set up your Amazon seller account now that you have a clear image or understanding of your goods and its entire pricing.

Before you begin the registration process, think about which plan is best for you. Individual and Professional selling plans are available to Amazon merchants.

Individualized Strategys are typically The Individualized Strategy usually costs $0.99 per sale, while the Professional Strategy costs $39.99 per month. You can choose either plan according to your needs..99 per sale, while Professional Strategys are $39.99 each month. You may choose either plan based on your requirements.

We strongly advise beginning with the Individualized Strategy and then upgrading to Professional once your sales have skyrocketed. Amazon allows you to choose and update the program at any moment.

Plan Comparison

Individualized StrategyProfessional Strategy
This plan allows you to sell less than 40 goods. Because you may only buy 40 things each month, this plan is suitable for beginners.With the professional selling plan, you may sell more than 40 things every month. When you have a large catalog of things, this approach comes in useful.
The Individualized Strategy doesn’t let you use any advanced programs, software, or tools.This package gives you access to APIs, reports on selling items, and much more. Spreadsheets and feeds make it simple to keep track of your inventory.
Isn’t qualified for inclusion in the Buy Box as a listing.Eligible for inclusion in the Buy Box as a listing.
If you’re just getting started, this is a great option.When you are absolutely certain about your private label goods, it is highly advised.

Provide the following information and documents:

It would be beneficial if you have the following papers to begin the registration process:

  • Credit card with charge
  • National identification card issued by the government
  • a working phone number
  • Information about taxes
  • Number of bank account
  • Routing numbers for banks

Amazon is likely to want scanned copies of other papers such as bank account statements, passports, national ID cards, credit card statements, and so on.

Check that the address and details on each paper are same. To keep fraudsters out of the program, Amazon checks for uniformity in information.


Your Residence Address You must include your home address as well as your legal name when creating an Amazon seller account. If you have registered your business name, you must use the name specified on the registration and the location linked with the company.

Your Contact Information It’s critical that Amazon knows your phone number and email address. This is because Amazon will contact you through phone or email to give you with alerts, service updates, and guarantee claim notifications. Furthermore, your contact information enables clients to contact you if they have any issues. If you choose, you may keep your customer and Amazon connections separate.

How did you register your company? Have you formally registered your company? If this is the case, you must supply details on how the firm was registered, such as whether it was as a limited company, a sole trader, or something else.

CAR (Current Appointments Report) from the last 90 days If you are a Private Limited Liability Company, you will be required to provide a Current Appointments Report that was prepared within the past 90 days.

Utility bills, bank statements, and credit card statements in the name of the business within the last 90 days are acceptable. Amazon will also need you to give proof to establish that you are the company in issue. A credit card statement, a utility bill, or a bank statement are all examples of this. These should be in the company’s name and dated within the previous 90 days or so.

Association Articles Make sure you have some articles of incorporation since you’ll need them for your Amazon Seller Account.

Statement of Capital or Memorandum of Association Finally, a Memorandum of Association or a Statement of Capital will be required. This will inform Amazon of any company shareholders and anybody who will be entitled to a share split.

It’s also worth mentioning that the information required depends on whether your firm is a sole proprietorship or a corporation incorporated in the United States. More information is available here.

Understanding the Structure of Selling Fees


Before you begin, be sure you understand all of the costs you will be responsible for. These costs will vary depending on whatever package you choose.

  • Subscription fees – Subscription fees are the amount you need to pay for the type of plan you choose. As mentioned earlier, the Professional Strategy charges you $39.99 per month and the Individual selling plan charges a $0.99 fee for each item sold.
  • Fees for selling items – Fees are always imposed every item sold. Referral fees and variable closing fees are also included in these costs. The ultimate sum is always changing based on the product category, media catalog, and percentage of the selling price.
  • When a seller completes their orders independently, Amazon shipping costs are used to deliver the goods from the Amazon fulfillment center. The prices charged by Amazon are determined by the product type, delivery distance, and shipping service selected by the customer.
  • FBA costs — These fees apply solely to merchants that join Amazon’s Fulfillment By Amazon program. These costs include order fulfillment, storage, and other optional services that a seller chooses to utilize.
  • Amazon Seller Central has further information regarding FBA costs.

Creating an Amazon Seller Account

You will have personal access to your Seller Central account as soon as you register as an Amazon seller.

This Seller Central serves as the core for all of your Amazon business and management needs. This gateway may assist you if you need to make a change to an existing listing.

Check inventory, update or remove product details, cancel or delete a list, handle payments, answer FAQs, and much more using Amazon Seller Central.


You may also use your Amazon Seller Central account to:

  • Maintain a constant inventory.
  • Download useful custom reports and save all of the templates you use often.
  • Use the customer metrics tool to track your seller’s performance.
  • Use the Case Log to contact support and assist in the resolution of any problems.
  • Keep meticulous records of the number of sales you make each day.
  • Inventory Control
  • Keep an eye on the account’s health.
  • Create branded sponsorships PPC advertising

Product Listing

One of the most important aspects of your Amazon company is listing. You must guarantee that your product listing is flawless and, most importantly, accurate.

Make a product list One of the most crucial components of the procedure is to create a listing page for your goods. You’ll have a hard time convincing customers to purchase your stuff if your product listing isn’t very excellent.

We all wish that selling on Amazon was as easy as listing your goods and waiting for a sale, but it requires planning. Make sure to include keywords in your listings and to be creative with them. Make sure you choose the appropriate product category for your listing so that your target clients can easily locate it. People will be more likely to discover your items if they search on Amazon as well as their preferred search engine. Make sure your ad attracts customers while also providing them with all of the information they want. Even after a few sales, you must continue to refine your product listings in order to remain ahead of the algorithm and beat the competition.


Let’s look at each part of the listing separately to see how they might be improved.

Titles of Products When your buyer searches for items that are comparable to yours, they will notice two things. The title comes first, followed by the picture. If one of these fails to entice the potential consumer, they’ll move on to a product offered by one of your rivals. If a prospective consumer searches for a product similar to yours, the title of your product should appeal to them. By include things like identifying information in the title, you may make it more enticing. Make sure this information is clear and distinct so that your buyer can understand what the product is meant to be. It’s also crucial to include one keyword in the product title.

Product Information The next step is to provide a product description in your listing. It is critical that this list be easy to read and brief. Any information not included in the title, such as major features, colors, sizes, weight, product measurements, installation instructions, and warranty information, may be included in the product description.

Photographs of Professional Products Do you purchase things with bad-looking images while you’re browsing Amazon? No! You don’t want to squander your money on them since they don’t seem to be of excellent quality. You’re losing out on some wonderful consumers by using low-quality photos in your product listings. Make sure you have some professional product images for the task instead. They should portray the product that your consumer will get precisely. You may hire a photographer to assist you if you don’t know how to shoot professional images.


Price your goods. Many purchasers will base their final selection on one single factor: the selling price. If two things are equally good but one is somewhat less expensive, the consumer will generally choose the less expensive one to save money. One of the reasons you should do thorough research is to avoid this situation. Check out Amazon to see what other comparable things cost. Then, depending on profit margins and your chances of success, you may set your own price.

You have the freedom to match an existing one or to build one from scratch (in case you are the only Amazon seller selling it). The Professional Strategy lets you upload your product in bulk using various third-party systems.

If you have opted for the Individualized Strategy, you need to list the items one at a time. Once your product listing goes live, you can successfully receive orders and make sales for your won products.

Bonus tip: You may add additional brand information to your listing to highlight the features and advantages of your own items.

Avoid the following blunders while listing your home:

  • Be cautious while listing variations. If your product vary in color, size, taste, or aroma, just provide the variant. Avoid making the mistake of grouping non-related items under the same ASIN.
  • Make sure your photos are at least 500 × 500 pixels in size. For a better and higher-quality photograph, enlarge it to 1,000 × 1,000 pixels. Avoid using colored backgrounds, and keep in mind that your object should take up 80% of the overall picture space.
  • Maintain consistency in UPCs and GTINs. Consistency in these numeric codes inspires trust, which helps you rank higher.

Providing Products


Before launching your listings, you should pay close attention to the delivery stage.

Amazon always gives you the option of joining their FBA program or doing it yourself (Merchant fulfillment).

Let’s have a look at both systems to see which one is better for you in terms of profit and efficiency.

  • Merchant Fulfilment – This term refers to the seller’s responsibility to store and transport merchandise directly to consumers. They may have to choose their own shop goods and cope with the shipping process. Amazon’s Buy Shipping Tools is a great resource for finding reputable shipping companies all across the world.
  • Amazon Fulfillment – Amazon has 175 fulfillment facilities with vast amounts of storage. A seller may utilize the space and store merchandise in their warehouses under the FBA scheme. Aside from that, the merchant benefits from Amazon’s customer service, easy returns, and Prime membership. These added features assist your items gain credibility and, as a result, become top sellers.

The following is a list of frequent rookie mistakes:

Ignoring the feedback


Customer product reviews of all kinds are an important component of the Amazon purchasing experience. Reviews have the potential to make or break your listing, so don’t skimp on this aspect.

To earn customer reviews, make sure you’re following all of the stages. To boost the trustworthiness of the listing, you might ask your customers to provide a review.

Potential buyers often look for product reviews to check for themselves, and a deluge of negative reviews will likely drive them away from your item.

According to a poll, around 82 percent of prospective buyers check reviews before purchasing. As a result, pay heed to your feedback.

Using incorrect titles, keywords, and photos

Maintaining the right listing will be a constant task, as Amazon introduces new regulations, constraints, and restrictions every few months.

Make sure you stay under the character limit for keywords. If you fail to comply with the following items in your ad, your Amazon seller account may be suspended.

  • All caps for the complete title and description box.
  • URLs and HTML codes should not appear in your title, description, or photos.
  • Symbols like &, etc., @ should be avoided.
  • Words like ‘lowest price,’ ‘best,’ ‘free,’ and ‘Sale’ should never be used in a promotional context.

Choosing an over-saturated market

New Amazon sellers should steer clear of oversaturated markets. It’s best to steer clear from popular niches, since many well-known rivals have dominated the search results.

With such high costs, offering discounts or placing your item near theirs is unfeasible. Instead, choose a niche with less competition but a high sales yield.

Making insufficient attempts when listing

Your Amazon listing serves as your product catalog, so make it as fascinating, helpful, and trustworthy as possible.

If your ad has many spelling errors, lousy descriptions, a lack of information, or low-quality pixelated photographs, customers will skip it.

These telltale signals indicate a lack of effort on the part of the vendor. If you want to enhance your sales, concentrate on the listing and how the product will benefit the customer.

Putting the product on the market and optimizing the listing


Many vendors release their goods and hope for the best. This is a low-probability approach for gaining clients. Those that continue to improve their product listings have the greatest chance of succeeding on Amazon.

A new seller should launch their goods with a bang and work hard to boost listing views over time.

Start an Amazon Sponsored campaign, market the goods on social media, maximize keyword optimization, and maintain discounts and freebies. These efforts will assist you in launching your product and attracting your initial few customers.

Inventory Controls

It’s great if you never run out of stock, since this will negatively affect your listing’s rating. Apart from that, you will lose a lot of prospective customers till your inventory is replenished. On the other hand, if you don’t have adequate sell through, having too much inventory might add up in storage bills.

To prevent this, maintain track of your list at all times and replace it as required. If you ever find yourself in this circumstance again, you should instantly choose ‘closing the listing.’ Inventory management software such as Helium 10 and Forecastly can take care of the heavy lifting for you.


This would preserve your ratings while having no negative impact on your SEO. Rerun the listing as soon as you’ve exhausted your supply of items.


Make use of a keyword tool.

Keyword research is one of the most difficult aspects of starting an Amazon FBA company. It might seem to be a minefield for those who are just getting started since there are so many different things to learn. However, as we’ve previously shown, Amazon has a lot of competition, so doing your keyword research correctly is critical if you want to succeed.

Keyword research tools may assist in removing much of the guesswork from the process. They’re made exclusively for Amazon sellers, so they’ll assist you in finding appropriate keywords that will perform effectively for your product listings. For example, Jungle Scout, one of the most popular keyword research tools for Amazon sellers, may help you uncover high-volume keywords quickly. This application will assist you with almost everything connected to selling on Amazon, from product research to listing optimization. Other features, such as Promotions and Supplier Database, are also available. Supplier Database can assist you in locating a manufacturer for the product that best suits your needs. Their Opportunity Finder tool is essentially ideal for assisting you in locating the greatest things to offer.

Viral Launch, AMZScout, and Helium 10 are some of the other tools available, including PPC tools and competition analysis.

This is by no means a complete list. You may find a variety of useful tools online that you can tailor to your specific FBA company requirements. However, using a keyword research tool is highly recommended since it will save you time and confusion.


When you know where to begin, selling on Amazon may be a breeze. It may take some trial and error, and you may not get the results you want right away, but with practice, you will get the hang of it and be making significant cash! You will have a thriving Amazon FBA company in no time if you follow the beginner’s advice given above.

The “best things to sell on amazon” is a guide that will teach you how to sell your products on Amazon. It will teach you what items are the best sellers, how to get started and more.

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