Jungle Scout Vs Unicorn Smasher: Which is best for Beginners

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If you are thinking about being a part of the health and wellness industry, then deciding which tool to use is not easy. Jungle Scout claims that it can find new products for your niche before they get big opportunities while Unicorn Smasher says it has found over 500 million digital products since launching in 2009.

The “amazon” is a tool that allows users to compare prices from different online retailers. It also has an app for the iPhone and Android devices. The “Unicorn Smasher” is a similar tool, which can be used by beginners.

Amazon is the largest internet retailer in the world. People are getting more interested in selling items on Amazon as a third-party shop. This is a terrific method to generate money, but sellers may find it tough to stand out on the platform. There will very certainly be a slew of other stores with whom you will have to compete.

Making sure that anything you want to offer is accessible and sells well on Amazon is one approach to reduce the financial risk associated with selling things on Amazon. You may use a variety of apps to study the trends and purchase habits of certain Amazon items. This article compares and contrasts two of the most popular: Jungle Scout and Unicorn Smasher.

Features & Advantages of Jungle Scout

Jungle Scout is the most popular Amazon research software. Jungle Scout is available in a variety of versions and may be used as a Google Chrome extension or a web app. Jungle Scout is different from its rivals in that it may be used to identify niche or unusual items. Doing so effectively may help you flourish as an Amazon seller since you won’t have to compete with a big number of other sellers on the marketplace.

However, not all Jungle Scout versions may be utilized in this manner. The Jungle Scout program is accessible as a web app and as a Google Chrome extension, with different functionality depending on which you choose.


Jungle Scout is mostly a web-based business. Users pay a monthly membership to search for specialized or unusual goods on Amazon. By contrast, you may utilize the Chrome Extension to research goods you’ve discovered (how they sell, how popular they are, etc.).

The Product Database is a feature of the Jungle Scout software. You may use this to search practically every product on Amazon and determine what would be the best thing for you to sell there. You may use this option to narrow down your search to find anything specific. You may, for example, limit your results to goods with a 5-star rating. If you want to sell things on Amazon but aren’t sure what they should be, this function may help.

Product Tracker is another tool offered by Jungle Scout. The Product Tracker displays a variety of statistics about a specific product or items that you may compare. Statistics like the average number of daily units sold, the average daily income for a certain product, and other statistics are among the data that the Tracker displays. These data are useful if you’re thinking of selling a product but don’t want to spend your money or effort on something that may not sell well.

As part of its primary product, Jungle Scout also offers a database of vendors. This database lists suppliers for a product or type of goods that you intend to sell, as well as additional information such as the number of clients the supplier services or the total number of shipments it has delivered.

Selling things on Amazon requires a thorough understanding of keywords. When Amazon consumers search for a product, having the proper keywords in your listing has a direct influence on the search result of your product in terms of what priority it is given as a result. However, determining which keywords are most relevant to the goods you’re selling, as well as how to employ them in a listing, may be difficult. The Keyword Scout function in Jungle Scout displays data based on keyword results for search phrases you provide. It also provides keyword ideas and might assist you in locating successful keywords that are less widely utilized. Because there are fewer sellers using these phrases, your goods will stand out as a search result if you include them in your offering.

Some Amazon sellers struggle to create an attractive and well-constructed listing. This is significant because it has a direct impact on the amount of traffic your listing receives and, as a result, the amount of stuff you can sell. Having the appropriate wording in your listing may greatly improve its ability to generate sales. The listing builder tool of Jungle Scout assists you in creating a listing based on the most successful keywords and phrases for the goods you’re selling. This is something that makes Jungle Scout particularly valuable for sellers who are new to Amazon and are unsure how to construct a listing that would optimize their search results and sales.

The Google Trends Report is a fantastic feature of the Jungle Scout Chrome Extension. You may use this to examine how patterns in searches for the product you’re looking into have changed over time. This is particularly beneficial if you want to see if demand for your product varies seasonally or is reasonably consistent.

Jungle Scout’s Chrome Extension also displays Amazon trends for the product you’re interested in, including Price History and Sales Rank. These factors may help you determine if your product’s worth is fluctuating and whether or not interest in it on Amazon is steady.

Data Accuracy of Jungle Scout

It might be difficult to tell how reliable the information you get from these stats is. For its online app, Jungle Scout leverages AccusalesTM data, which is said to be the most accurate data available for Amazon to date. Every day, AccusalesTM collects a vast amount of data, which should ideally lead to a complete picture of trends in product interest and sales. Jungle Scout also boasts one of the most comprehensive databases of Amazon items and promotions, providing a more accurate picture of sales performance and trends for the product you’re interested in.

Jungle Scout also claims that their projections are based on millions of sales and data points. Data scientists often examine Jungle Scout’s data to ensure that it is as exact as possible.

Jungle Scout Costs


Jungle Scout Costs has been updated

  • Extension is now a feature & included in all plans!
  • Tiers are gone!
  • No more surcharges depending on the number of orders!

Basic costs $39 per month and includes full Extension access & product research essentials but limits monthly searches on some features like Keyword Scout.

Suite is $69 per month and includes all of our research tools as well as premium selling capabilities.

Professional is the finest choice for experienced sellers that require more users on their account and previous data. It costs $129 per month.

Features and Advantages of the Unicorn Smasher

Unicorn Smasher is a browser extension that competes with Jungle Scout. Unicorn Smasher has one benefit over Jungle Scout: it is free software, while Jungle Scout is very pricey. Unicorn Scout, on the other hand, does not have the same characteristics as Jungle Scout since it does not have a website.

Unicorn Smasher may be a preferable alternative for individuals who are just getting started as Amazon sellers or who do not plan to utilize the marketplace often. Unicorn Smasher is a free app that may provide you with some really detailed information. It can’t match with Jungle Scout’s depth of data or sheer amount of features.


The filters that Unicorn Smasher gives are one feature that lets consumers refine and personalise their product searches. You may utilize Unicorn Smasher’s filters to narrow down the criteria of your search in order to ascertain the product’s popularity and degree of demand on Amazon.

Unicorn Smasher also offers the ability to export the results of your search to a.CSV file, which is a useful function. It may be tough to keep track of all the data and results that you uncover if you run a large number of searches at once. Exporting the data to a spreadsheet may make it much simpler to comprehend the results and, if required, further analyze them.

Unicorn Smasher’s Put to Dashboard tool allows you to add the results of your search to your dashboard. This allows you to store the results of your search to the Unicorn Smasher widget, which you may return to later if you wish to do multiple searches at the same time.

Unicorn Smasher Data Accuracy

When comparing the results of searches made on Jungle Scout and Unicorn Smasher, the results are often extremely similar. In comparison to Jungle Scout, Unicorn Smasher tends to undervalue outcomes and popularity. Unicorn Smasher, on the other hand, does not have the richness of data that Jungle Scout has, owing to the fact that it has not been around for nearly as long.

Unicorn Smasher Costs

Unicorn Smasher has a number of advantages, one of which is that it is completely free at the time of writing.

Conclusion: Jungle Scout vs. Unicorn Smasher: Which is Better?

When it comes to Jungle Scout vs. Unicorn Smasher and which is a better option for a new Amazon seller, it all relies on the seller’s goals and how much they want to utilize Amazon. Unicorn Smasher may be a better alternative for someone who wants to sell things on Amazon on a regular basis. This is because it is free and may provide you with some helpful information on the success of certain Amazon items as well as the amount of interest in them.

Jungle Scout, on the other hand, has a multitude of options that allow users to dive far further into their searches. This might be quite beneficial to a new Amazon seller, since the features can assist you in creating a listing that is more likely to succeed or generate more attention than its rivals, based on statistics and analytics. Jungle Scout has a considerably larger database to draw from, and it’s accessible on a variety of devices. This might make it a better alternative for individuals who want true search versatility and who use Amazon on several devices.

Jungle Scout also makes use of the AccusalesTM database, which claims to be the most comprehensive and accurate database of Amazon sales and search results. Jungle Scout’s data scientists review these findings on a regular basis to ensure that the software is customized to assist users adapt to trends and changes in how they use Amazon. Although the findings and analysis provided by Jungle Scout and Unicorn Smasher are typically relatively comparable when evaluated side by side, this may make Jungle Scout a more dependable platform.

Both Jungle Scout and Unicorn Smasher will help you obtain a better grasp of a possible market for any goods or items you’re interested in selling if you’re new to product selling on Amazon. Unicorn Smasher may be a great place to start for a real rookie, since it allows you to experiment with studying demand and trends on Amazon without having to make any money commitments. Jungle Scout, on the other hand, is likely to be a better solution if you want a larger or more diverse variety of data or characteristics.

Additional Reading:

The “unicorn smasher review” is an article that compares the two platforms, Unicorn Smasher and Jungle Scout. The author of the article goes into detail about what each platform offers, how they differ, and which one would be best for beginners.

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