Amazon PPC Tips To Build A High Performing Campaign

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Amazon PPC is the most economical way to advertise on Amazon. This article will give you tips and tricks for creating a high-performing campaign, including how to use negative keywords and find low competition keywords.

The “amazon ppc for variations” is a blog post that has tips on how to build a high performing campaign. The author of the blog post uses Amazon PPC as an example.

Amazon merchants have the right to utilize Amazon PCC to promote their brands and goods. When a prospective consumer searches for a term, they don’t want to have to scroll down a whole page or multiple pages to locate a great product.

Customers may not scroll down at all if a good PPC sponsored brand ad appears at the top of the search pages. It puts your stuff in front of them right away. 

Sponsored product advertisements are virtually as good and have a comparable impact. If your prospective consumer does scroll all the way to the bottom, an useful sponsored product ad at the bottom of the first page of results may deter them from moving on to the next page.

In terms of sponsored displays, I, too, pause to examine any video advertisements that may be there.

Sure, you may make modifications to your PPC advertising along the road, but you should aim to get off to a good start by studying all of the crucial Amazon PPC advice you can discover before launching your ad and brand campaigns.

So, in this post, we’ll go over all of the most useful and effective techniques for making Amazon PPC work for your company. We’ll start with the fundamentals, but we’ll also aim to address concepts that you may not have considered previously. The suggestions are not in any particular sequence.

Please feel free to skip ahead to any tip that piques your interest.

Tips for Amazon PPC

Let’s start with some of the more fundamental advice.

Make certain you fully comprehend the procedure.

Unfortunately, setting up Amazon PPC isn’t as straightforward as writing an email requesting that your items be marketed for certain keywords and having your request approved…


Instead, there is a PPC auction in which each advertiser enters a default bid on a certain keyword that represents the highest price per click they are ready to pay for their ad. Although the highest bidder receives the top ad space, they only pay Instead there  is a PPC auction whereby each advertiser submits a default bid on a particular keyword which is the maximum they are willing to pay per click for their ad. The highest bidder wins the highest ad position but they only pay $0.01 more than the second-highest bid..01 more than the second-highest bidder.

And this should emphasize the significance of properly selecting your keywords. Which brings us to our next point.

Select an Excellent Keyword Research Tool

Don’t settle for free keyword research tools when it comes to PPC advertisements. Find the finest keyword research tool or set of tools for your specific company requirements. The more capabilities your keyword research tool provides, the more equipped you are to compete.

Consider hiring someone to help you with keyword research.

If you have a large number of things to offer, you may believe you don’t have the time to do keyword research as often as you should. In this case, having someone else do all of the hard work for you is incredibly appealing.

However, no one does this for free, so be sure you have the funds set up before you begin. For a price, MerchantWords provides this service. They also provide a Listing Advisor service, which covers writing, SEO, and Amazon product listing improvement. However, this will set you back many hundred dollars.

Ensure that your targeted keywords correspond to your product listings.

This may seem apparent, but it is critical, which is why it is included on the list. When customers search, they want to get precisely what they’re searching for, not something that’s remotely connected.

Don’t use the same campaign for all of your keywords.

You’ll need to evaluate the performance of your numerous PPC advertisements in the future. And you won’t be able to do so if you combine all of your keywords into a single campaign.

You won’t be able to know which keywords are the most effective, and as a consequence, your keyword optimization approach for your numerous items won’t be informed. And this will have an impact on your capacity to grow your campaigns at the product level later.

It’s ideal to segment your advertising so Amazon can better index your offering. 

When you’re ready, opt for a manual campaign rather than an automated one.

Automatic campaigns are certainly faster and simpler to implement, but that is where their benefits stop. Manual campaigns may need more work, but they are well worth the additional effort. 


Ad targeting may be significantly more accurate, resulting in a more efficient and successful campaign. An inexact automated campaign, on the other hand, is likely to be significantly more wasteful.

If you don’t have the confidence to launch a manual campaign right away, you might start your keyword research by running some automated ads and then utilizing the data to design your human efforts.

Choosing Appropriate Campaign Names

If you have a lot of PPC campaigns to manage, be sure to give each one a unique name so you can remember which keyword research tool you used, when you put it up, and so on.

Don’t Go Up Against The Best Of The Best

I understand how important it is for you to have the best goods possible, yet competing with the best may rapidly become prohibitively expensive.

Instead, we suggest starting at the bottom and working your way up. (This doesn’t have to be done slowly; it just has to be done at a speed you can handle.)

This means that you should attempt to outrank smaller rivals first, before moving on to larger opponents. 

Long-tail keywords should be identified and bid on.

When introducing a new product, targeting long-tail keywords is a terrific idea. When you don’t have any sales history or customer reviews to assist you climb the ranks, you need to be strategic about the keywords you choose and avoid going all-in on high-volume keywords.


Instead, winning bids on long-tail keywords, where prospective buyers are seeking for highly precise requirements in their items, is your greatest tactic in this circumstance. Because there is less competition for certain keywords, you are more likely to win bids and have your advertisements shown. 

When you start earning sales with these long-tail keywords, your organic ranking will rise. And the higher margins you’ll earn this way might help you finance future bids for more competitive keywords.

Conduct keyword research and optimizations on a regular basis.

Your keyword research isn’t something you do once and then put aside. Amazon’s search results are refreshed numerous times each day. We’re not suggesting you have to do your keyword research on a weekly basis, but you should do it at least once a week.

Keep track of your spending and make adjustments based on product performance.

Keep track of which ads are functioning well and which aren’t so you can focus on the ones that create the most sales and eliminate the ones that aren’t serving your items as effectively.

This allows you to spend more money on advertisements and campaigns that convert more clients and generate more revenue.

Keep an eye out for negative keywords.

We propose that you take the effort to find negative keywords in addition to searching for and using the keywords that perform best for your PPC campaigns.

Negative keywords are terms that generate a lot of traffic but don’t convert visitors into paying consumers. Negative keyword campaigns might wind up costing you more money than they bring in, resulting in a worse return on your investment.

You may label such keywords as negative after you’ve recognized them so you don’t accidentally employ them in future manual ads. 

Maintain the lowest possible ACoS.

ACoS stands for Advertising Cost of Sales, in case you didn’t know. It’s essentially a calculation of how much you have to spend on Amazon advertising to create $1 in revenue. Consequently, the lower your ACoS, the better.

Maintaining a low ACoS is critical for maximizing the return on investment on any keywords bids that you win. 

Long-tail keywords often have lower CPCs, so winning bids on them may help keep your ACoS low.

Consider Using Automation to Simplify Your PPC Campaign Management

Let’s face it: administering your PPC campaigns may be a time-consuming and tiresome chore. If you don’t want to do all of this work, there is software available, such as Helium 10s Ads program Adtomic, that will do it for you. Machines, after all, never grow tired and make much fewer mistakes.

Bid on keywords that are relevant to your brand.

One of the most effective strategies to improve your branding is to bid on and win your brand’s keywords. After all, you have a reputation to uphold. 

Furthermore, placing high bids on your brand’s keywords makes it more costly for your rivals to bid on them, making your bids more likely to be successful. It is, without a doubt, the most effective approach to safeguard your market share.

Imitate the biggest brands’ keyword strategies.

Why not bid on the keywords that the large companies want to use if you have the funds for it? If you win, you’ll be on the same page as them, and you could even “take” part of their market share.


A unique ASIN is used to sell product variations.

When you combine all of your product variants into one product page, you effectively forfeit the sales you would have received if each variation had its own product page.

If the goods just differ in size or arrive in various bundles, it’s OK to group them together. However, if you break up specific items into several variations, you may use different keyword targeting tactics for each variant, increasing the odds of prospective clients finding these products.

This also ensures that your items are not competing for the same advertising space.

Use the same ad group for similar products.

There’s enough for at least three goods in the sponsored advertising at the top of the search results page, if not more, and you should take use of it. 

However, to avoid bringing up an irrelevant product, make sure that all of the goods in this pick are from the same product category.

When adding new keywords, raise your bid.

We suggest starting with a higher bid price when adding new keywords to an existing campaign. As a result, the campaign will begin to get impressions and clicks for that term. You may then try decreasing your bid price after you have a longer experience with this term.

Allow time for your Amazon PPC campaign to succeed.

Unfortunately, as much as we’d want to say that this list of suggestions would make your Amazon PPC ads successful overnight, that is not the case. These things, unfortunately, take time.

It’s quite improbable that you’ll notice immediate benefits. All you have to do now is wait and be patient.

Finally, understand when to give up.

Please accept my apologies for the depressing nature of this advice. However, if you keep pouring money into your Amazon PPC advertising while getting poor returns over time, it may wind up costing you more than it’s worth.

To that purpose, keep track of your ACoS to see how much money your company is making from these initiatives. And if this value stays low, or even negative, then Amazon PPC ads may not be the greatest way to promote your items.


Amazon PPC Tips To Build A High Performing Campaign is an article that includes a template for a high performing Amazon PPC campaign. The article also includes other strategies to build your campaign. Reference: amazon ppc strategy template.

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