Resources & Insights

Perspectives & playbooks on organic search.

Two formats, one source: the blog is shorter takes — opinion, news, and analysis from the team running 200+ live SEO programs. Playbooks are the long-form documented campaigns behind the wins.

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February 26, 2021

Top Shopify Dropshipping Stores Globally

So, you just started your online business and have to deal with things like optimising landing pages, naming your business

February 26, 2021

Successful Shopify Store Examples for the Ultimate Inspiration

Many entrepreneurs are taking their stores online for a wider client-base and more sale opportunities with literal stores featuring many

February 25, 2021

How To Find Shopify Stores For Sale On The Exchange Marketplace

Starting an ecommerce business can be tough. You need to figure out a lot of things, from coming up with

Top Minimalist Shopify Themes

February 25, 2021

Top Minimalist Shopify Themes: Free and Paid Versions

Shopify has become a popular platform for eCommerce in recent years because of its affordable pricing and easy setup. Minimalist

Blog

Shorter takes — opinion, news, analysis.

Where playbooks document what we did, the blog covers what we think — fast reactions to algorithm updates, industry shifts, and the SEO conversations worth having.

6 posts

News & Analysis 5 min read

Google's March 2026 core update: what we're seeing across 200+ sites

Three weeks in, here's the early signal pattern from our portfolio: helpful-content sites holding, AI-generated thin content tanking, and an unexpected boost for product-review depth.

Opinion 6 min read

Why we still don't believe in AI-generated SEO content

Half the agency world is shipping ChatGPT drafts at scale. We've watched 30+ clients try it. Here's what the data shows about ranking durability and helpful-content classifier hits.

News 4 min read

Reddit just rate-limited LLM scrapers. Here's what changes for AEO.

Anthropic, OpenAI, and Perplexity are now paying for Reddit access. The implications for answer-engine optimization are bigger than most teams have priced in.

Opinion 7 min read

The case against "topical authority" as a north-star metric

Every SEO tool sells a "topical authority score." We've never used one to make a real call. Here's why the metric is mostly vibes — and what to track instead.

AI Search Data 8 min read

What ChatGPT-5 means for AEO: early visibility data

Citation tracking on 12 client portfolios shows ChatGPT-5 is more conservative with brand mentions — and rewards Wikipedia entity work more heavily than -4. The shift, in numbers.

Strategy 6 min read

Why your CMO doesn't trust your SEO reports (and how to fix it)

If your monthly deck still leads with "organic sessions," here's the three-line revenue framework that makes SEO show up in the board deck — not get cut from it.

Playbooks

Documented campaigns, start to finish.

Long-form. Every post pairs a specific problem with a campaign Version has run — with numbers, timelines, and the exact move set that moved the needle.

6 playbooks

AI SEO · AEO / GEO 5 min read

How we got Luma Nutrition cited by all 4 major AI engines in 5 weeks

The exact seeding sequence — listicle placements, Reddit comments, Wikipedia entity work, schema — and the timing that flipped ChatGPT, Perplexity, Claude, and Gemini in parallel.

Amazon SEO · Google-to-Amazon 5 min read

One ASIN, 30,000 clicks/mo from Google: the Nutricost nitric-oxide playbook

22-month breakdown of the external-link stack, editorial content ecosystem, and ranking-stability tactics that built a single ASIN into a Google-sourced revenue engine.

DTC SEO · Shopify 4 min read

Post-Helpful-Content: what still works for Shopify stores

Our 9-point engagement framework for DTC stores — and why "thin content" was never the real problem Google was solving for in the March 2024 rewrite.

Supplement SEO 4 min read

Ranking for ingredient keywords: how challenger brands beat incumbents

Why private-label and emerging supplement brands win on long-tail ingredient terms — and the backlink math that gets them to page 1 in 90 days.

Home Services SEO 5 min read

Multi-metro local SEO: the Alta Pest Control Dallas / San Antonio run

How to win two competitive local SERPs in parallel when one market has domain authority and the other is starting from zero.

SaaS SEO 4 min read

Buyer-intent keywords vs. vanity traffic: the Oberlo case

10,000+ paid Shopify signups in 6 months — the keyword prioritization framework that made organic the #1 acquisition channel during peak dropshipping competition.

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